SQZD Fruit Co Blue Raspberry

Ten bottles to a box on the nic salts shelf, so the per-bottle figure is the box cost divided by ten against your 10ml salt price. Blue raspberry is a top-turning flavour, so it deserves depth: the volume it moves justifies a bigger facing than a niche fruit. At 20mg it also serves the disposable convert wanting the same candy-fruit taste in a refillable bottle, which widens the buyer. Trade pricing across the range is on e-liquid wholesale.

Blue Raspberry is a 50/50 salt for pod and mouth-to-lung kits, not sub-ohm tanks. As a bright, sweet candy-fruit it suits a broad pod audience, from the everyday vaper to the disposable convert, so it plays to the mainstream rather than a niche. It sits with the other fruit salts like the Nasty Cush Man on the pod shelf. Where a customer wants a sub-ohm cloud flavour, a 0mg shortfill is the pick instead. It is not for the DTL cloud vaper. The SQZD Fruit Co range gathers the brand.

A counter that turns 10ml salts should carry Blue Raspberry as a deep-facing mainstream fruit, since it is one of the biggest sellers on a pod shelf. A shop with no pod trade at all has less call for it. It is not the one for the sub-ohm cloud vaper. Give it a proper facing, keep it by the pod kits, and reorder from the till, since it moves faster than most fruits. The wider SQZD range gathers the brand.