Free UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pmFree UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pm
Velo - Ruby Berry 10mg · 3-dots — buy online at Best UK Wholesaler

Velo - Ruby Berry

by Velo

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The sweet berry with the complete ladder: 6mg to 17mg in rolls of ten cans at trade prices.

£26.991 sleeve · 10 cans · inc VAT

Per unit

£2.70

Per sleeve

10

Min order

1 sleeve

Strength: 10mg · 3-dots

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

One berry can, every rung of the ladder

Velo Ruby Berry is a sweet, uncooled berry pouch sold by the roll of ten cans, around 20 pouches per can, and it does something no other fruit can on this facing manages: it runs the complete ladder, 6mg Low, 10mg Medium, 14mg High and 17mg High.

For a cramped counter, that completeness is the whole pitch. One flavour, four strengths, every fruit customer served from a single strip of shelf.

  • Four strengths, the only fruit facing here that runs 6mg right up to 17mg
  • Sweet, uncooled berry that reads friendlier than the iced profiles
  • Covers newcomer, everyday and strong-end demand from a single flavour
  • The one-can fruit answer for counters short on shelf
On this page

The tight-fixture strategy

Plenty of shops cannot spare four facings for fruit experiments, and Ruby Berry is built for them. Where Icy Berries is the cooled berry that opens at 10mg, Ruby Berry reaches down to 6mg for the newcomer and still tops out at 17mg, so a two-roll position, one 6mg or 10mg plus one 14mg, quietly serves the whole non-mint market. The full fixture logic, mint first as always, sits on our Velo wholesale page.

The sweetness matters as much as the ladder. Iced profiles carry a menthol edge that some fruit buyers are specifically avoiding; this can is the one you hand the customer who says they want something that does not taste cold. It pairs naturally with Cripsy Peppermint on the entry end of the fixture, the two 6mg cans between them giving a first-time buyer a genuine choice rather than a single take-it-or-leave-it option.

Honest expectations, and the age rule

Ruby Berry will rarely be your fastest fruit can; the iced berry takes that prize in most postcodes. What it will be is the widest, catching customers at both ends of the ladder that other flavours miss, which makes its reorder pattern steadier and less seasonal than the wildcards. Skip it only if your fixture already runs both a low-strength fruit and a strong fruit from other cans, because then it duplicates rather than adds; browse the rest of the pouch shelf and the nicotine pouches wholesale range before doubling up.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.

Specifications

FormatNicotine pouches, ~20 per can
Trade roll10 cans
Strengths6mg (Low), 10mg (Medium), 14mg (High), 17mg (High)
FlavourSweet mixed berry, uncooled
ContentsTobacco-free, food-grade fibre and nicotine
Age of sale18+, statutory from 29 Oct 2026

Frequently asked questions

How is Velo Ruby Berry sold at wholesale?
By the roll of ten cans, one strength per roll, across 6mg, 10mg, 14mg and 17mg. Around 20 pouches per can, at trade prices with no minimum order.
Ruby Berry or Icy Berries: which should a shop stock?
Both do different jobs. Icy Berries is the cooled volume seller from 10mg up; Ruby Berry is sweeter and the only fruit can reaching down to 6mg. Tight fixtures wanting one berry should pick Ruby Berry for the ladder coverage.
Which strengths carry the sales?
The 10mg and 14mg rolls do the everyday volume. The 6mg earns its place recruiting first-timers and the 17mg holds the strong-end customer who wants fruit, so the outer rungs are about coverage rather than speed.
When is this can unnecessary?
When your fixture already covers low-strength fruit and strong fruit through other cans. At that point Ruby Berry overlaps instead of extending, and the roll budget does more good deepening your mint bankers.

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