Velo Wholesale
Velo wholesale is the safest opening move in the pouch category, and most UK counters that range pouches at all started exactly here. The brand belongs to BAT, the distribution groundwork was done years ago in forecourts and supermarkets, and the customer who buys a can of Freezing Peppermint this week buys the same can next week with a loyalty most vape lines would envy. We stock the Velo range by the roll of ten cans at trade prices, flavours mixable across the roll on most lines.
Its job on your fixture is the mainstream middle. Mint does the volume, as it does everywhere in this category, with the berry and citrus cans earning their facings behind it. Strengths on our lines run up to 17mg, and the middle of that ladder is where the everyday trade lives. What Velo is not: a strong-pouch brand. The 20mg-plus customer largely belongs to the Scandinavian-style lines, and a shop in that neighbourhood needs both on the counter, not more Velo.
Terms are the simple part. No minimum order, so a single roll is a legitimate first buy. Delivery is £5.99 tracked, free over £150 ex VAT while the launch offer runs, and weekday orders before 3pm leave the same day. Pouches are 18-plus products at every till we supply, no exceptions.
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The Velo starter assortment
Three rolls cover a first order sensibly. Anchor on Freezing Peppermint, because mint leads every pouch market and this is the can people name at the counter. Put Icy Berries beside it as the fruit gateway. Then one wildcard, Tropical Mango or Cherry Ice, and stop. Thirty cans, three facings, and your till starts telling you which direction this postcode leans before real money is committed.
Resist the urge to buy the rainbow on day one. Velo runs deep on flavours here, but a pouch customer settles on one can fast and stays there, so breadth only pays once you know the mint to fruit split your counter actually sees. Wider ranging logic for the whole category lives on our nicotine pouches wholesale page.
Where Velo fits on a UK pouch fixture
Velo is the mainstream anchor. BAT distribution put the brand in forecourts and supermarkets years ago, which means the awareness work is already done and a facing converts without conversation. Strengths on our lines run up to 17mg, with the middle of the ladder doing the everyday volume. The genuinely strong end of the market, the 20mg-plus crowd, mostly buys Scandinavian-style lines instead; if that is your neighbourhood, the strong pouch ranges are the better second brand, not more Velo.
One date for the diary: nicotine pouches carry a statutory age of sale of 18 from 29 October 2026 under the Tobacco and Vapes Act 2026. Serious counters already run Challenge 25 on pouches, so for most shops the law is catching up with practice. The full retailer timeline is on our Tobacco and Vapes Bill guide.
The roll is the unit that matters
Velo sells by the roll of ten cans, each can holding around 20 pouches, and flavours can be mixed across a roll on most lines. Price the fixture per can, buy it per roll, and reorder the moment a facing drops to its last two cans; a pouch customer who finds their flavour missing twice buys it from the shop that never runs dry.
Put Velo on the counter this week
Rolls of ten, mixable flavours, no minimum order. Tracked delivery at £5.99, free over £150 ex VAT while the launch offer runs.
Related categories & brands
Frequently asked questions
How is Velo sold at wholesale?
By the roll of ten cans, with around 20 pouches to a can. On most lines you can mix flavours across the roll, which keeps a first order broad without overcommitting to any single can. Trade pricing shows per line once a free account is approved.
Which Velo flavours should a shop stock first?
Freezing Peppermint first; the mint family is most of the pouch market and that can is its figurehead. Add Icy Berries as the fruit gateway and one wildcard like Tropical Mango, then let a few weeks of till data pick the fourth facing for you.
What strengths do Velo pouches come in?
Our range runs up to 17mg, with middle strengths carrying the everyday volume. Customers who want genuinely strong pouches, 20mg and beyond, tend to buy Scandinavian-style brands instead, so treat 17mg as the ceiling of the mainstream rather than a strong-pouch offer.
Are Velo pouches age-restricted?
Sell them as 18-plus with Challenge 25, always. From 29 October 2026 that age of sale becomes statute under the Tobacco and Vapes Act 2026, so the counters that already treat pouches like every other nicotine product will notice no change at all.
Why stock Velo instead of a cheaper pouch brand?
Velocity. A recognised can converts from the fixture without a word from your staff, while an unknown brand at a better percentage needs selling one customer at a time. Range Velo for the turn rate, add a value line later if your customers ask for one, and let the till decide who keeps the facing.
Is there a minimum order on Velo wholesale?
No. One roll of one flavour is a valid order. The £5.99 tracked delivery charge does the job a minimum order value does elsewhere, and it disappears over £150 ex VAT while our launch offer runs.
All Velo Wholesale products
- Velo - Bright Spearmint
- Velo - Cripsy Peppermint
- Velo - Freezing Peppermint
- Velo - Icy Berries
- Velo - Mango Flame
- Velo - Orange Spark
- Velo - Purple Grape
- Velo - Ruby Berry
- Velo - Tropical Mango
- Velo - Wintry Watermelon
- Velo - Peppermint Strom
- Velo - Cherry Ice
- Velo - Lime Flame
- Velo - Orange Ice
- Velo - Peach Ice
- Velo - Strawberry Ice
- Velo - Tropical Ice
- Velo - Watermelon Ice
- Velo - Minty Lemon
- Velo - Cinnamon Flame
- Velo - Tangy Lime