Yeti Summit Series

Ten devices to a trade box, and a big-puff pod kit is a category with genuine walk-in pull, so it turns steadily to the customer looking for a disposable alternative. Treat the device as the hook and the prefilled pods as the earner: the kit is a modest one-off, but each customer on the Summit Series reorders pods for as long as they run it. Stock the matching pods in step with the devices, since a device with no pod behind it strands the customer. Range it beside the wider big-puff and disposable category, with the full brand on the Yeti page.

Margin on the device is the standard kit kind, but the prefilled pod is where the big-puff format finally pays a shop back: unlike a single-use disposable, which was one sale and done, a rechargeable pod system reorders, so the installed base you build is a stream of pod sales. Sell the challenger device to open the account, then earn on the pods that follow. Keep the pods stocked, or the reorder goes elsewhere.

This is for the shop chasing big-puff demand with a challenger brand, and for the customer who wants the convenience and flavours of the old disposables in the compliant rechargeable format. It suits the walk-in buyer looking for a disposable alternative who is happy with prefilled pods rather than filling their own. It does not suit the refillable vaper who wants to mix their own e-liquid or nic salt in a proper pod kit, who is better on a refillable device. Range it as your challenger big-puff line, and match the pod stock to the devices sold. Age verification applies to trade buyers as standard.

The Yeti Summit Series sits in the big-puff pod category, the rechargeable-plus-prefilled format that replaced single-use disposables. Range it within the big-puff and disposable shelves as your challenger brand, keep the prefilled pods stocked to match, and the wider device range sits under pod kits and vape kits. The full Yeti line is on the Yeti page. Match pod depth to device sales, since the pods are where the format earns.