Clew - Blueberry
by Clew
No reviews yet — be the firstBlueberry with a four-rung strength ladder, 5 to 20mg, sold by the sleeve of ten cans.
£24.711 sleeve · 10 cans · inc VAT
Per unit
£2.47
Per sleeve
10
Min order
1 sleeve
Strength: 10mg · 2-dots
Quantity:
Free delivery over £40
Same-day dispatch
TPD compliant
Trade support
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
A fruit pouch that lets customers climb
Fruit pouches usually trap their customers at one strength: love the flavour, tough luck when 10mg stops being enough. Clew Blueberry removes the trap. The same berry runs 5, 10, 15 and 20mg, sleeve of ten cans per strength, so the fruit-led customer can climb for years without switching flavour, brand or shelf. Mint drinkers have always had ladders like this; fruit drinkers almost never do.
It sits in the value tier of the Clew range, which is exactly where a ladder belongs: cheap rungs get climbed.
- Blueberry, the fruit request every pouch counter hears first
- Four strengths from 5 to 20mg in one flavour
- Ladders this complete usually belong to mints, not fruit
- Value pricing under the branded berry cans
On this page
Stocking rungs, not the whole ladder
Two sleeves make the line work: 10mg for the mainstream fruit trade and 15mg for the climbers, with 20mg added once anyone asks past that (its top rung reaches the value-strong band mapped on the snus wholesale guide). The 5mg sleeve is a targeting buy for counters with genuine light or first-time trade. What kills the line is stocking one rung alone, because a single mid-strength Clew berry against the branded cans is just the cheaper stranger; the ladder is the whole argument.
Who climbs it, who never will
Its customer is price-aware, fruit-led and steadily consuming more, the exact person the premium single-strength cans quietly lose. Brand-led buyers will keep paying for the famous names regardless, and heritage palates are better served by Wintergreen, the range's other ladder. Counters still sketching their first pouch fixture should start from the nicotine pouches wholesale guide; everything we stock browses under nicotine pouches, sold to age-verified trade.
Specifications
| Format | Tobacco-free nicotine pouches |
|---|---|
| Trade unit | Sleeve of 10 cans, one strength per sleeve |
| Strengths | 5, 10, 15 and 20mg |
| Flavour | Blueberry |
| Brand | Clew |
Frequently asked questions
How is Clew Blueberry sold at wholesale?
By the sleeve of ten cans, one strength per sleeve. Each of the four strengths is its own order line.
Which strengths should a counter stock first?
The 10mg and 15mg pair. That covers mainstream fruit trade plus the customers trading up, which is the ladder doing its job. Add 20mg on request and 5mg only for genuine light trade.
Why does a strength ladder matter in a fruit flavour?
Because fruit customers consume more over time like everyone else, and most fruit lines strand them at one strength. A ladder keeps the climb inside your shop instead of sending it to a stronger brand.
Can one rung of Clew Blueberry hold a facing alone?
Poorly. At a single mid strength it competes head-on with famous berry cans and loses on name. Stocked as two or more rungs it offers something the big brands do not, and that is the sell.
Who should skip this line?
Brand-led counters whose customers buy names over numbers, and shops with no fruit-pouch trade at all. The ladder only earns money from people who actually step on it.
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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