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Clew - Blueberry 10mg · 2-dots — buy online at Best UK Wholesaler

Clew - Blueberry

by Clew

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Blueberry with a four-rung strength ladder, 5 to 20mg, sold by the sleeve of ten cans.

£24.711 sleeve · 10 cans · inc VAT

Per unit

£2.47

Per sleeve

10

Min order

1 sleeve

Strength: 10mg · 2-dots

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

A fruit pouch that lets customers climb

Fruit pouches usually trap their customers at one strength: love the flavour, tough luck when 10mg stops being enough. Clew Blueberry removes the trap. The same berry runs 5, 10, 15 and 20mg, sleeve of ten cans per strength, so the fruit-led customer can climb for years without switching flavour, brand or shelf. Mint drinkers have always had ladders like this; fruit drinkers almost never do.

It sits in the value tier of the Clew range, which is exactly where a ladder belongs: cheap rungs get climbed.

  • Blueberry, the fruit request every pouch counter hears first
  • Four strengths from 5 to 20mg in one flavour
  • Ladders this complete usually belong to mints, not fruit
  • Value pricing under the branded berry cans
On this page

Stocking rungs, not the whole ladder

Two sleeves make the line work: 10mg for the mainstream fruit trade and 15mg for the climbers, with 20mg added once anyone asks past that (its top rung reaches the value-strong band mapped on the snus wholesale guide). The 5mg sleeve is a targeting buy for counters with genuine light or first-time trade. What kills the line is stocking one rung alone, because a single mid-strength Clew berry against the branded cans is just the cheaper stranger; the ladder is the whole argument.

Who climbs it, who never will

Its customer is price-aware, fruit-led and steadily consuming more, the exact person the premium single-strength cans quietly lose. Brand-led buyers will keep paying for the famous names regardless, and heritage palates are better served by Wintergreen, the range's other ladder. Counters still sketching their first pouch fixture should start from the nicotine pouches wholesale guide; everything we stock browses under nicotine pouches, sold to age-verified trade.

Specifications

FormatTobacco-free nicotine pouches
Trade unitSleeve of 10 cans, one strength per sleeve
Strengths5, 10, 15 and 20mg
FlavourBlueberry
BrandClew

Frequently asked questions

How is Clew Blueberry sold at wholesale?
By the sleeve of ten cans, one strength per sleeve. Each of the four strengths is its own order line.
Which strengths should a counter stock first?
The 10mg and 15mg pair. That covers mainstream fruit trade plus the customers trading up, which is the ladder doing its job. Add 20mg on request and 5mg only for genuine light trade.
Why does a strength ladder matter in a fruit flavour?
Because fruit customers consume more over time like everyone else, and most fruit lines strand them at one strength. A ladder keeps the climb inside your shop instead of sending it to a stronger brand.
Can one rung of Clew Blueberry hold a facing alone?
Poorly. At a single mid strength it competes head-on with famous berry cans and loses on name. Stocked as two or more rungs it offers something the big brands do not, and that is the sell.
Who should skip this line?
Brand-led counters whose customers buy names over numbers, and shops with no fruit-pouch trade at all. The ladder only earns money from people who actually step on it.

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