Clew - Citrus

Watch the mainstream ranges and the gap is obvious: the Velo ladder steps from 11mg to 14 to 17, others jump from 10 to 17 or straight to 20, and the customer who finds 10mg thin but 17mg heavy has nowhere comfortable to sit. Clew's 15mg is that seat. It is a small niche, but the customer who finds it stops experimenting, and a stopped experimenter is a weekly reorder. Sleeves of one strength each make building the exact ladder your trade needs a matter of arithmetic rather than luck.

Within the Clew range the citrus plays second facing to the mints, the same role Wintergreen plays for heritage palates. Both benefit from the brand's defining habit of running every flavour at all four strengths, which turns strength-matching from a compromise into a menu.

Stock citrus where your pouch trade includes daytime users, office workers and drivers who want fresh without frost; it converts poorly with the sweet-tooth crowd, who belong on the fruit cans of the wider pouch shelf. The 5mg rung doubles as a genuine beginner can, and the 20mg borders the strong territory mapped across our snus wholesale landing without entering it. Open with 10mg, add 15mg for the stranded-middle customer, and let the outer rungs answer named demand; the whole market picture sits under nicotine pouches wholesale.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.