Clew - Spearmint

Price the decision, not just the pouch. The customer who asks what mint gives the most for the least lands here, as does the regular whose habit is growing toward strengths the premium ladder simply does not sell. Start the line at 10mg, add 15mg for the climbers, and hold 20mg for counters where value-strong requests already exist; the Clew range runs the same four rungs across its flavours, so a facing stays visually coherent as it deepens. Its berry sibling, Clew Blueberry, applies the identical ladder logic to fruit.

Do not stock it as a cheap decoy to make premium mints look good; value ladders win their own customers or none. Do not stock it for brand-led trade either, since the Zyn buyer rarely trades down whatever the numbers say. And skip it entirely where mint trade is thin, because a four-rung ladder with no climbers is four slow sleeves. Fixture-level planning starts on the nicotine pouches wholesale guide, and the whole wall browses under nicotine pouches, age-verified trade throughout.