Okay Orange Cherry Liquorice

Most salt shelves carry the same handful of fruit and menthol profiles, so they compete only on price. A distinctive flavour like this sets your shelf apart, pulling the flavour-explorer who is bored of the usual and giving the shop something a competitor down the road does not have. Run it as the interesting pick beside a broad fruit range like Nasty Liq, so the shelf offers both the safe and the different. It browses on the nic salts shelf, and the brand range on Okay Orange.

Liquorice divides a room, so this is a talking-point line rather than a volume one. Order it shallow, a facing or two, and let it draw the curious rather than expecting it to move like a mainstream fruit. The full 5, 10 and 20mg ladder means the customer who does love it can settle at any strength on the same flavour. Sell it beside the refillable vape pods it fills, and the wider juice shelf sits on e-liquid wholesale.

A shop that wants its salt shelf to stand out, and has a flavour-curious crowd, gets the most from it. A counter whose customers stick strictly to fruit and menthol has little use for a liquorice, and should keep it to a token facing if at all. Do not order it deep, since a divisive flavour stocked heavy is slow stock. Age-verified to over-18s only.