Rush - Berry Ice Light

Rush ships as a sleeve of 5 cans, so the per-can figure is the sleeve cost divided by five against your pouch shelf price. The Light and Pro pairing is efficient stocking: one flavour, two strengths, covering the gentle and the hard user without carrying two different flavours. Berry ice is a broad, familiar taste, so Light earns a facing for the everyday crowd. Category planning sits on nicotine pouches wholesale, and the range on the Rush pouches page.

Berry Ice Light sits at the milder end of the Rush range, so it suits the mainstream and newer pouch buyer who wants a sweet, cold flavour at an easy strength rather than a heavy one. It browses with the accessible names like Nordic Spirit rather than the extreme-strength wall. A customer who wants the same berry ice at a hard hit is on the Pro, so pair the two on the shelf and let the customer pick their level. It lives on the nicotine pouches shelf.

A counter with a mainstream or newer pouch crowd should carry Berry Ice Light as its accessible berry-ice, and pair it with the Pro for the strength-seekers. A shop whose pouch trade is all hardcore strong users can lean on the Pro instead and keep Light thin. It is not the pouch for the customer chasing a hard hit, who wants the Pro or another strong brand. Give Light its facing for the everyday crowd, and steer the heavy users up to the Pro. Sold age-verified to over-18s only.