Rush - Cherry Chill Extreme

Rush trades by the sleeve of five cans, and the Extreme tier is one to range for your established, strong-pouch customers, alongside the Light tier for the lighter ones. The clear strength labelling makes it easy to merchandise, since the name does the signposting. Roll pricing and mixed-brand ordering sit on the nicotine pouches wholesale page, the full Rush range on the Rush page, and the wider shelf under nicotine pouches.

Margin is the steady pouch kind, and the Extreme-and-Light system is the trade advantage: one brand serves the strong and the light user from a single order, which is simpler than sourcing strong and gentle pouches from different labels.

This is for the established pouch user who wants a strong hit with a cold cherry flavour, the customer past the gentle strengths. It suits the shop that wants a clearly-labelled strong tier for that crowd. It does not suit the beginner or light user, who will find the Extreme too much and should take a gentle pouch or the Light range, and it is not a mainstream strength. If a customer wants harder still, an extra-strong brand sits above it. Range it for the strong-pouch crowd.

Rush Cherry Chill Extreme sits at the strong end of your pouch shelf, with the Rush Light range covering the gentle end of the same brand. Range the two tiers together, keep them with the rest of your nicotine pouches, and browse the brand under Rush. Age verification applies to trade buyers as standard.