Rush - Mango Freeze Pro

A tier ladder is a bell curve: a few newcomers on the Ice Cool Light, a few hard hitters on the Grape Ice Extreme, and most regular users in the middle. So of the three Rush tiers the Pro is the one to hold in depth, since it matches where the settled majority sit. Order the Pro strengths across the flavours your crowd likes, and keep the Light and Extreme as thinner facings for the ends. Category planning is on nicotine pouches wholesale.

Mango Freeze pairs a sweet tropical mango with a cold finish, which is a broadly liked profile, so at the everyday 11mg it suits a wide slice of regular pouch users rather than a niche. That flavour-plus-strength combination is why it turns. It browses on the nicotine pouches wall, and the wider Rush range sits on Rush wholesale.

Almost any shop with a settled pouch crowd should carry the Pro tier as its depth line, since that is where the everyday buyer sits. A counter of pure newcomers might lean more on the Light, and one of committed hard hitters on the Extreme, but most walls want the middle deepest. Sold age-verified to over-18s only.