Rush - Ice Cool Pro

Most pouch brands hide strength in small print a customer has to hunt for; Rush puts it in the name, which cuts the till conversation to a sentence. Ice Cool Pro at 11mg is the tier to lead with, since it satisfies the mainstream customer without the risk of handing someone a 20mg can they did not ask for. The Ice Cool Light version at 6mg gives the same flavour a gentler entry point for anyone who finds 11mg too much on a first try.

Rush works as the value option under household names like Velo, aimed at the price-checking customer rather than someone shopping by brand loyalty. A counter with no pouch trade yet is better served starting with the bigger brands on the nicotine pouches wholesale guide, then adding Rush once the fixture has regulars looking for a cheaper alternative. The full Rush range and wider nicotine pouches shelf give the fuller picture. Sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.