Free UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pmFree UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pm
Rush - Ice Cool Pro 11mg · 4-dots — buy online at Best UK Wholesaler

Rush - Ice Cool Pro

by Rush

No reviews yet — be the first

The mid-strength 11mg Pro tier of Rush's ice-cool flavour, sold by the sleeve of five cans.

£20.001 sleeve · 5 cans · inc VAT

Per unit

£4.00

Per sleeve

5

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The strength Rush actually names on the can

Rush Ice Cool Pro is the 11mg middle rung of a brand that names its strength tiers plainly: Light at 6mg, Pro at 11mg, Extreme at 20mg. Sleeve of five cans, £20, the ice-cool flavour that sits at the practical centre of the range.

It is the tier most counters should open with. Light under-delivers for most regulars, and Extreme is a specialist decision, not a guess.

  • Rush names its strength tiers on the can rather than burying them in print
  • 11mg is the mid rung, between 6mg Light and 20mg Extreme
  • A value-priced alternative to household pouch names
  • A 6mg Light version of the same Ice Cool flavour exists for a gentler entry
On this page

Why a named strength system is worth the shelf space

Most pouch brands hide strength in small print a customer has to hunt for; Rush puts it in the name, which cuts the till conversation to a sentence. Ice Cool Pro at 11mg is the tier to lead with, since it satisfies the mainstream customer without the risk of handing someone a 20mg can they did not ask for. The Ice Cool Light version at 6mg gives the same flavour a gentler entry point for anyone who finds 11mg too much on a first try.

A value tier, not a brand-recognition play

Rush works as the value option under household names like Velo, aimed at the price-checking customer rather than someone shopping by brand loyalty. A counter with no pouch trade yet is better served starting with the bigger brands on the nicotine pouches wholesale guide, then adding Rush once the fixture has regulars looking for a cheaper alternative. The full Rush range and wider nicotine pouches shelf give the fuller picture. Sales 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.

Specifications

FormatTobacco-free nicotine pouches
Trade sleeve5 cans, single strength
Strength11mg (Rush "Pro" tier)
FlavourIce Cool
Price£20 per sleeve, VAT included
BrandRush

Frequently asked questions

How is Rush Ice Cool Pro sold at wholesale?
By the sleeve of five cans at a single 11mg strength, £20 a sleeve.
What does "Pro" mean on a Rush can?
It names the strength tier: 11mg, the middle rung between Light at 6mg and Extreme at 20mg.
Is there a lighter version of this flavour?
Yes, Ice Cool Light at 6mg, the same flavour at a gentler strength for customers stepping in for the first time.
Should this be a first Rush order?
Yes, the Pro tier is the practical opener. Light under-delivers for most regulars, and Extreme suits confirmed strong-pouch users only.
How does Rush compare to household pouch brands?
It is a value-priced alternative, not a brand-recognition play. It suits the price-checking customer once a fixture already has regulars from bigger names.

Browse by category

Top brands