Free UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pmFree UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pm
Rush - Ice Cool Light 6mg · 2-dots — buy online at Best UK Wholesaler

Rush - Ice Cool Light

by Rush

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Gentle clean-cool pouches at a Low 6mg, the Light entry tier of the Rush range, sold by the trade box of five cans.

£20.001 sleeve · 5 cans · inc VAT

Per unit

£4.00

Per sleeve

5

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The gentle entry to the Rush ladder

Rush Ice Cool Light is a clean cool-mint pouch at a Low 6mg, sold by the trade box of five cans. It is the Light tier of the Rush range, and the gentlest pouch the brand makes: a plain everyday cool at a low strength, which makes it the safe first pouch to hand a newcomer.

The Light tier is where the ladder starts. A customer who begins here can climb to the Pro and Extreme tiers as they settle, all within the same brand and your shelf.

  • A clean everyday cool at a Low 6mg
  • The Light entry tier of the range
  • The safe first pouch for a newcomer
  • Starts a customer up the Rush ladder
On this page

The acquisition rung of the tier ladder

Rush names its pouches by strength, and the Light is the entry rung, the one to sell a customer trying pouches for the first time. That matters for trade: a newcomer settled on Ice Cool Light tends to move up to the Grape Ice Extreme and the other stronger tiers later, so this pouch plants them in the Rush range rather than a rival. Stock it as the beginner facing, and the tier system does the upselling for you. Category planning is on nicotine pouches wholesale.

A clean cool, kept gentle

Ice Cool is a plain everyday mint rather than a hard freeze, and at 6mg the strength is gentle, so it eases a first-time buyer in without overwhelming them. That makes it a low-risk sell and the natural anchor of a Light section. It browses on the nicotine pouches wall, and the wider Rush range and pouch trade sit on Rush wholesale and snus wholesale.

Which counters should stock it

A shop with new pouch users, and a wish to start them on a range they will climb, gets the most from the Light tier. A counter whose pouch trade is all committed strong-pouch buyers has less need for a gentle 6mg entry and can keep it to a small facing. Sold age-verified to over-18s only.

Specifications

FormatTobacco-free nicotine pouches
Trade unitBox of 5 cans, single strength
Strength6mg (Low), Light tier
FlavourIce Cool (clean everyday mint)
BrandRush

Frequently asked questions

How is Rush Ice Cool Light sold at wholesale?
By the trade box of five cans at a single Low 6mg, with no minimum order. It is the Light entry tier of the Rush range.
Why is it a good first pouch?
It pairs a clean everyday cool with a gentle 6mg, so it eases a newcomer in without overwhelming them. It is the low-risk entry to the range.
What are the Rush tiers?
Rush names its pouches by strength: Light, Pro and Extreme. Light is the entry rung, so a customer climbs from here as they settle.
Who is it not for?
A committed strong-pouch user, who will find 6mg too mild and should be on a Pro or Extreme tier instead.
Are Rush pouches age-restricted?
Yes. Nicotine pouches are sold age-verified to over-18s only, the same as the rest of the pouch wall.

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