Rush - Ice Cool Light
by Rush
No reviews yet — be the firstGentle clean-cool pouches at a Low 6mg, the Light entry tier of the Rush range, sold by the trade box of five cans.
£20.001 sleeve · 5 cans · inc VAT
Per unit
£4.00
Per sleeve
5
Min order
1 sleeve
Quantity:
Free delivery over £40
Same-day dispatch
TPD compliant
Trade support
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
The gentle entry to the Rush ladder
Rush Ice Cool Light is a clean cool-mint pouch at a Low 6mg, sold by the trade box of five cans. It is the Light tier of the Rush range, and the gentlest pouch the brand makes: a plain everyday cool at a low strength, which makes it the safe first pouch to hand a newcomer.
The Light tier is where the ladder starts. A customer who begins here can climb to the Pro and Extreme tiers as they settle, all within the same brand and your shelf.
- A clean everyday cool at a Low 6mg
- The Light entry tier of the range
- The safe first pouch for a newcomer
- Starts a customer up the Rush ladder
On this page
The acquisition rung of the tier ladder
Rush names its pouches by strength, and the Light is the entry rung, the one to sell a customer trying pouches for the first time. That matters for trade: a newcomer settled on Ice Cool Light tends to move up to the Grape Ice Extreme and the other stronger tiers later, so this pouch plants them in the Rush range rather than a rival. Stock it as the beginner facing, and the tier system does the upselling for you. Category planning is on nicotine pouches wholesale.
A clean cool, kept gentle
Ice Cool is a plain everyday mint rather than a hard freeze, and at 6mg the strength is gentle, so it eases a first-time buyer in without overwhelming them. That makes it a low-risk sell and the natural anchor of a Light section. It browses on the nicotine pouches wall, and the wider Rush range and pouch trade sit on Rush wholesale and snus wholesale.
Which counters should stock it
A shop with new pouch users, and a wish to start them on a range they will climb, gets the most from the Light tier. A counter whose pouch trade is all committed strong-pouch buyers has less need for a gentle 6mg entry and can keep it to a small facing. Sold age-verified to over-18s only.
Specifications
| Format | Tobacco-free nicotine pouches |
|---|---|
| Trade unit | Box of 5 cans, single strength |
| Strength | 6mg (Low), Light tier |
| Flavour | Ice Cool (clean everyday mint) |
| Brand | Rush |
Frequently asked questions
How is Rush Ice Cool Light sold at wholesale?
By the trade box of five cans at a single Low 6mg, with no minimum order. It is the Light entry tier of the Rush range.
Why is it a good first pouch?
It pairs a clean everyday cool with a gentle 6mg, so it eases a newcomer in without overwhelming them. It is the low-risk entry to the range.
What are the Rush tiers?
Rush names its pouches by strength: Light, Pro and Extreme. Light is the entry rung, so a customer climbs from here as they settle.
Who is it not for?
A committed strong-pouch user, who will find 6mg too mild and should be on a Pro or Extreme tier instead.
Are Rush pouches age-restricted?
Yes. Nicotine pouches are sold age-verified to over-18s only, the same as the rest of the pouch wall.
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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