Velo - Tangy Lime

Rather than carry one citrus at multiple strengths, Velo lets you spread the ladder across flavours: light and sharp here at 6mg, medium and sweeter in Orange Ice at 10mg. That gives a lighter user and a mid-strength user each their own pouch without a duplicate facing. Sharp lime also plays a different role to sweet orange on the palate, so the two rarely cannibalise. The brand's trade range sits on Velo wholesale.

Six milligrams is the gentler Velo level, for lighter users, daytime wear, and anyone who finds the stronger pouches too much across a full day. It also catches the customer stepping down from a stronger pouch who wants to stay with the brand. A cross-brand light citrus like the ZYN Citrus 3 to 6mg rungs serves the same lighter trade if a customer prefers that name. Category planning is on nicotine pouches wholesale.

A shop with lighter Velo trade or a daytime, all-day pouch following gains most, since that is who reaches for a 6mg citrus. A counter whose Velo customers run strong will turn a light lime slowly and is better weighting toward the higher strengths, so read your sales before committing ten cans. Sold age-verified to over-18s only, on the nicotine pouches wall.