77 - Blackcurrant Ice
No reviews yet — be the firstAn iced dark-berry crossover from the mid-market 77 pouch, sold by the trade sleeve of ten cans.
£21.181 sleeve · 10 cans · inc VAT
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Quantity:
Free delivery over £40
Same-day dispatch
TPD compliant
Trade support
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
The iced berry from a mid-market pouch
77 Blackcurrant Ice is a fruit-and-ice pouch from a mid-market brand, sold as a sleeve of 10 cans. 77 sits between the mainstream names and the strong specialists, so it catches the pouch user who finds Velo too mild but Killa too much. Blackcurrant Ice pairs a dark berry with a menthol chill, a crossover that reads to both the fruit and the mint buyer.
For a shop 77 is the middle-ground brand, and this is one of its more versatile flavours. The iced berry pulls from more than one camp, so it turns steadier than a plain fruit would. Stock it as a mid-depth line on a counter with 77 footfall, behind the 77 mint sellers but ahead of the single-note fruits.
- A dark berry with a menthol chill, a crossover flavour
- From 77, a mid-market brand between mainstream and strong
- Versatile enough for a core slot, not just a novelty
- Sleeve of 10 cans, tobacco-free
On this page
Box economics on 77 Blackcurrant Ice
Ten cans to a sleeve is the 77 reorder unit. Divide the sleeve cost by ten for the per-can figure against your pouch shelf price. As an iced crossover, Blackcurrant Ice appeals to both fruit and mint buyers, so it earns a touch more depth than a straight fruit but less than the lead mints. The wider 77 range sits on the 77 pouches page, and the pouch wholesale cluster on nicotine pouches wholesale.
Where 77 fits a pouch shelf
77 is a mid-strength brand, so Blackcurrant Ice suits the middle of the pouch market: firmer than a mainstream pouch, gentler than a strong specialist. That makes it a bridge brand a shop can offer the customer stepping up from Velo but not ready for Killa. The iced berry is versatile enough to sit as a core flavour rather than a novelty. It lives on the nicotine pouches shelf.
Which counters should stock 77 Blackcurrant Ice
A counter with a mid-market pouch crowd should carry 77, and Blackcurrant Ice is a solid core pick for its crossover appeal. A shop whose pouch trade is entirely mainstream or entirely strong may do better concentrating on those ends. Widen into the other 77 flavours like Forest Fruits once this one shows demand. The pouch range across brands is on nicotine pouches wholesale.
Specifications
| Format | Tobacco-free nicotine pouch |
|---|---|
| Trade box | Sleeve of 10 cans |
| Flavour | Blackcurrant Ice |
| Profile | Dark berry with a menthol chill, a crossover |
| Position | Mid-market strength, core flavour |
| Brand | 77 |
Frequently asked questions
How is 77 Blackcurrant Ice sold to trade?
By the trade sleeve of ten cans with no minimum order. As a versatile crossover it works as a mid-depth core line.
What does Blackcurrant Ice taste like?
A dark berry softened by a menthol chill, a crossover that reads to both the fruit and the mint buyer.
Where does 77 sit on strength?
Mid-market, between the mainstream names like Velo and the strong specialists like Killa. It is a bridge brand for the stepping-up customer.
How many cans are in a box?
Ten. 77 ships as a sleeve of ten cans, which is the unit a shop reorders.
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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