77 - Cola & Cherry
No reviews yet — be the firstCherry cola in two strengths, 5.2mg and 10.4mg, sold by the sleeve of ten cans.
£21.181 sleeve · 10 cans · inc VAT
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Strength: 10.4mg · 3-dots
Quantity:
Free delivery over £40
Same-day dispatch
TPD compliant
Trade support
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
The 77 flavour that comes in two strengths
Most of the 77 range comes in exactly one strength, which makes 77 Cola & Cherry the exception worth knowing: the same sweet-shop cherry cola in both a standard 10.4mg and a light 5.2mg, sold by the sleeve of ten cans with one strength per sleeve. Within a value brand, that gives a counter its own two-rung ladder on a single familiar flavour.
And it is familiar. Cherry cola needs no introduction to anyone who grew up in a British corner shop, which is precisely why it converts without staff effort.
- Cherry cola, a flavour memory most UK customers carry already
- One of the few 77 lines with a light 5.2mg option
- Two rungs make it the range's own mini ladder
- Value tier pricing under the premium pouch names
On this page
Which sleeve first, and when both
Default to 10.4mg; that is the band regular pouch users live in and the sleeve that will clear first. The 5.2mg rung earns its slot in two situations: a counter with genuine light trade the premium brands are serving expensively, or a settled 10.4mg regular starting to step down. Running both turns one flavour into a retention ladder, the same trick the big brands charge more for. Open the range with Apple Mint though; cherry cola is the strongest second, not the door.
Value cherry against the famous cherry
The comparison shoppers will make is with Velo Cherry Ice, the branded cherry at a similar strength. The honest split: Velo wins where customers buy names, 77 wins where they buy numbers, and plenty of tills hear both. What neither can does is serve strength-led trade; anyone asking past 16.5mg is shopping on the strong shelf, mapped from the nicotine pouches wholesale guide. The whole fixture browses under nicotine pouches, age-verified trade throughout.
Specifications
| Format | Tobacco-free nicotine pouches |
|---|---|
| Trade unit | Sleeve of 10 cans, one strength per sleeve |
| Strengths | 5.2mg and 10.4mg |
| Flavour | Cherry cola |
| Brand | 77 Nic Pouches |
Frequently asked questions
How is 77 Cola & Cherry sold at wholesale?
By the sleeve of ten cans, one strength per sleeve. The 5.2mg and 10.4mg versions are separate order lines.
Which strength should a shop stock first?
The 10.4mg. It matches where mainstream pouch users already sit and reorders fastest. Add 5.2mg once light-strength requests actually appear at your till.
Why does this flavour get a light version when most 77 lines do not?
The catalogue gives its broadest flavour the extra rung, which suits shops well: a familiar taste is exactly where a light option finds its audience of cautious first-timers and stepping-down regulars.
Should it be the first 77 can on a facing?
Second, usually. Apple mint opens the range because mint trade is bigger, and cherry cola follows as the flavour buy. Together the pair covers most of what a value pouch customer asks for.
When is this line the wrong order?
On strength-led counters, where nothing under 16.5mg gets a glance, and on premium-led fixtures where customers buy brand names first. In both cases the sleeve budget works harder elsewhere.
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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