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77 - Cola & Cherry 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Cola & Cherry

by 77 Nic Pouches

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Cherry cola in two strengths, 5.2mg and 10.4mg, sold by the sleeve of ten cans.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Strength: 10.4mg · 3-dots

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The 77 flavour that comes in two strengths

Most of the 77 range comes in exactly one strength, which makes 77 Cola & Cherry the exception worth knowing: the same sweet-shop cherry cola in both a standard 10.4mg and a light 5.2mg, sold by the sleeve of ten cans with one strength per sleeve. Within a value brand, that gives a counter its own two-rung ladder on a single familiar flavour.

And it is familiar. Cherry cola needs no introduction to anyone who grew up in a British corner shop, which is precisely why it converts without staff effort.

  • Cherry cola, a flavour memory most UK customers carry already
  • One of the few 77 lines with a light 5.2mg option
  • Two rungs make it the range's own mini ladder
  • Value tier pricing under the premium pouch names
On this page

Which sleeve first, and when both

Default to 10.4mg; that is the band regular pouch users live in and the sleeve that will clear first. The 5.2mg rung earns its slot in two situations: a counter with genuine light trade the premium brands are serving expensively, or a settled 10.4mg regular starting to step down. Running both turns one flavour into a retention ladder, the same trick the big brands charge more for. Open the range with Apple Mint though; cherry cola is the strongest second, not the door.

Value cherry against the famous cherry

The comparison shoppers will make is with Velo Cherry Ice, the branded cherry at a similar strength. The honest split: Velo wins where customers buy names, 77 wins where they buy numbers, and plenty of tills hear both. What neither can does is serve strength-led trade; anyone asking past 16.5mg is shopping on the strong shelf, mapped from the nicotine pouches wholesale guide. The whole fixture browses under nicotine pouches, age-verified trade throughout.

Specifications

FormatTobacco-free nicotine pouches
Trade unitSleeve of 10 cans, one strength per sleeve
Strengths5.2mg and 10.4mg
FlavourCherry cola
Brand77 Nic Pouches

Frequently asked questions

How is 77 Cola & Cherry sold at wholesale?
By the sleeve of ten cans, one strength per sleeve. The 5.2mg and 10.4mg versions are separate order lines.
Which strength should a shop stock first?
The 10.4mg. It matches where mainstream pouch users already sit and reorders fastest. Add 5.2mg once light-strength requests actually appear at your till.
Why does this flavour get a light version when most 77 lines do not?
The catalogue gives its broadest flavour the extra rung, which suits shops well: a familiar taste is exactly where a light option finds its audience of cautious first-timers and stepping-down regulars.
Should it be the first 77 can on a facing?
Second, usually. Apple mint opens the range because mint trade is bigger, and cherry cola follows as the flavour buy. Together the pair covers most of what a value pouch customer asks for.
When is this line the wrong order?
On strength-led counters, where nothing under 16.5mg gets a glance, and on premium-led fixtures where customers buy brand names first. In both cases the sleeve budget works harder elsewhere.

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