77 - VB Edition Artic Berry
No reviews yet — be the firstThe VB Edition berry at 5.2mg or 10.4mg, one of the few 77 flavours with a strong rung above it. Sleeves of ten.
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Strength: 10.4mg · 3-dots
Quantity:
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
The 77 flavour a customer never has to leave
77 VB Edition Artic Berry is the range's most complete flavour family: a cooled berry sold here at 5.2mg Low and 10.4mg Medium, sleeves of ten cans with around 20 pouches each, with a 20mg mini version sitting above it as a separate listing.
Three rungs under one flavour name is big-brand behaviour at challenger prices, and it changes what this can is for.
- Cooled nordic-style berry from the range's VB Edition sub-line
- Low and Medium rungs here, a 20mg mini twin above
- The rare challenger flavour with a complete strength path
- Sleeves of ten cans at trade prices, cheap to ladder
On this page
Running the Artic Berry ladder as one decision
Most budget ranges sell flavours; this one sells a path. A newcomer starts on the 5.2mg, settles at 10.4mg within a month, and if their tolerance keeps climbing the 20mg mini catches them, all without changing flavour, brand or counter. Stocked together the three listings behave like one product with three price points, and the reorder pattern across them tells you precisely where your customer base sits on the strength curve. Very few cans in the 77 range can do this; the standard fruits like Raspberry Ice stop at Medium.
Ticket the family as a family. A small shelf strip holding all three, low to high, does the explaining silently and turns an obscure sub-line badge into the most organised-looking corner of the fixture.
Fit, and the age rule
Order this over the standard fruits when you want the ladder; order the standard fruits when you just want a berry facing, because the flavours themselves compete closely. The VB Edition badge means little to customers yet, so the merchandising has to carry the story. As ever on the mainstream pouch shelf, the 5.2mg suits genuine beginners, the 10.4mg suits settled users, and the wider market context lives under nicotine pouches wholesale.
Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.
Specifications
| Format | Nicotine pouches, ~20 per can |
|---|---|
| Trade sleeve | 10 cans, one strength per sleeve |
| Strengths | 5.2mg (Low) or 10.4mg (Medium) |
| Flavour | Cooled mixed berry, VB Edition sub-line |
| Also available | 20mg Mini Extra Strong twin, separate listing |
| Contents | Tobacco-free, food-grade fibre and nicotine |
| Age of sale | 18+, statutory from 29 Oct 2026 |
Frequently asked questions
How is 77 VB Edition Artic Berry sold at wholesale?
What is the VB Edition line?
Should a shop stock all three Artic Berry strengths?
How does this differ from the standard 77 iced fruits?
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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