77 - Cola & Vanilla
No reviews yet — be the firstCreamy cola vanilla in two strengths, 5.2mg and 10.4mg, sold by the sleeve of ten cans.
£21.181 sleeve · 10 cans · inc VAT
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Strength: 10.4mg · 3-dots
Quantity:
Free delivery over £40
Same-day dispatch
TPD compliant
Trade support
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
The creamy cola in 77's line-up
77 Cola & Vanilla is the smooth one in the brand's cola family, sold by the sleeve of ten cans in a standard 10.4mg and a light 5.2mg, one strength per sleeve. The vanilla rounds the sharp cola into something closer to a cola float, a creamy comfort flavour rather than a fizzy bite. It sits in the value tier of the 77 range, under the premium pouch names on price.
That creaminess is the point of difference. 77 runs more than one cola, and this is the one for the sweet-toothed buyer who finds a plain cola too sharp.
- Creamy cola float, softer than a plain cola
- Two strengths: light 5.2mg and standard 10.4mg
- Value-tier pricing under the premium names
- One of 77's three cola treatments
On this page
Three colas, and how to choose between them
A shop does not need every 77 cola, it needs the treatment its customers prefer. The base is the same familiar cola, but each version takes it somewhere different: vanilla makes it creamy and dessert-like here, 77 Cola & Cherry makes it fruity, and 77 Cola Ice makes it crisp and cold. Pick the one your palate leans to rather than stocking three near-identical facings, since they largely compete with each other. Category planning is on nicotine pouches wholesale.
Why a familiar flavour converts itself
Cola vanilla is a taste most British customers already know from the drinks aisle, so it needs no explaining across the counter, which is exactly what a value brand wants. Priced under the premium names, it lets a shop offer a comfort cola without a premium ticket. The two strengths give it a small ladder: lead with 10.4mg, the everyday band, and hold the light 5.2mg where softer trade exists. It browses on the fuller nicotine pouches wall.
Which counters should stock it
A shop with cola or dessert-flavour demand and a value-conscious pouch customer gets the most from it. A counter whose pouch trade is all mint or all extreme strength has little use for a mild creamy cola. Sold age-verified to over-18s only, and never up-sold on strength.
Specifications
| Format | Tobacco-free nicotine pouches |
|---|---|
| Trade unit | Sleeve of 10 cans, one strength per sleeve |
| Strengths | 5.2mg and 10.4mg |
| Flavour | Cola & Vanilla (creamy cola) |
| Brand | 77 |
| Tier | Value |
Frequently asked questions
How is 77 Cola & Vanilla sold at wholesale?
By the sleeve of ten cans, one strength per sleeve, with no minimum order. It comes in a light 5.2mg and a standard 10.4mg.
How is it different from the other 77 colas?
Treatment. Vanilla makes this one creamy and dessert-like, where Cola & Cherry is fruity and Cola Ice is crisp and cold. Same base, three directions.
Should I stock all three 77 colas?
Usually not. They largely compete with each other, so pick the treatment your customers prefer rather than carrying three near-identical facings.
Which strength should I lead with?
10.4mg, the everyday band, with the light 5.2mg held where softer trade exists.
Are 77 pouches age-restricted?
Yes. Nicotine pouches are sold age-verified to over-18s only, the same as the rest of the pouch wall.
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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