Free UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pmFree UK delivery on orders over £150 ex VAT (launch offer)Trade prices shown ex VAT, inc VAT alongsideNo minimum order: start with a handful of boxesWhatsApp trade desk: +44 20 8922 7686Same-day dispatch on orders before 3pm
77 - Watermelon Ice 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Watermelon Ice

by 77 Nic Pouches

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The safe-bet iced watermelon of the mid-market 77 range, sold by the trade sleeve of ten cans.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Strength: 10.4mg · 3-dots

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The safe-bet iced fruit in the 77 range

77 Watermelon Ice is the safe-bet flavour of the mid-market 77 range: a sweet watermelon with a menthol chill, sold as a sleeve of 10 cans. Watermelon is the flavour that tends to top the sales in almost any pouch or vape line, so on a 77 shelf it is not a support pick but a lead one, worth deeper stock than the niche fruits. The ice broadens it further, giving both the fruit and the mint buyer a reason to reach for it.

For a shop this is the fruit to carry with confidence. Watermelon rarely sits, and iced watermelon pulls from more than one camp, so it turns as fast as anything on a 77 counter short of the pure mints. Lead the fruit end of the shelf with this one and let the rest fill in behind.

  • Sweet watermelon with a menthol chill, an iced crossover
  • The flavour most likely to top a fruit shelf
  • A lead pick worth deeper stock than the niche fruits
  • Sleeve of 10 cans, tobacco-free
On this page

Box economics on 77 Watermelon Ice

Ten cans to a sleeve is the 77 reorder unit, and Watermelon Ice earns real depth. Divide the sleeve cost by ten for the per-can figure against your pouch shelf price. As the reliable top-seller of the fruit end, it justifies stocking closer to the mints than to the niche flavours, so order it to that rhythm. The wider 77 range is on the 77 pouches page, and the pouch cluster on nicotine pouches wholesale.

Where Watermelon Ice fits a 77 shelf

Watermelon Ice is the crowd-pleaser: sweet, familiar and iced, at mid strength, which makes it accessible to the everyday pouch buyer and a safe first fruit for a newer one. Where a plain fruit like Forest Fruits is a support pick, watermelon is the fruit most shops can lead on. It lives on the nicotine pouches shelf with the rest of the range.

Which counters should stock Watermelon Ice

Almost any counter carrying 77 should stock Watermelon Ice, since it is the fruit least likely to sit. A shop with no 77 footfall gains less, as with any single flavour. Lead the fruit end with it, keep a plain berry and a mint behind, and let the reorder show how deep the watermelon runs. The pouch range across brands is on nicotine pouches wholesale.

Specifications

FormatTobacco-free nicotine pouch
Trade boxSleeve of 10 cans
FlavourWatermelon Ice
ProfileSweet watermelon with a menthol chill, a crossover
PositionMid-market lead fruit, deeper stock
Brand77

Frequently asked questions

How is 77 Watermelon Ice sold to trade?
By the trade sleeve of ten cans with no minimum order. As the reliable bestseller of the fruit end it is worth real depth.
Why stock it deeper than other fruits?
Watermelon tends to be the top-selling flavour in a range, and the ice widens the appeal, so it turns closer to the mints than the niche fruits.
Who is 77 Watermelon Ice for?
The everyday pouch buyer, and a safe first fruit for a newer one, at the mid strength that suits the 77 range.
How many cans are in a box?
Ten. 77 ships as a sleeve of ten cans, the same unit across the range.

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