
The safe-bet iced watermelon of the mid-market 77 range, sold by the trade sleeve of ten cans.
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Strength: 10.4mg · 3-dots
Quantity:
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
77 Watermelon Ice is the safe-bet flavour of the mid-market 77 range: a sweet watermelon with a menthol chill, sold as a sleeve of 10 cans. Watermelon is the flavour that tends to top the sales in almost any pouch or vape line, so on a 77 shelf it is not a support pick but a lead one, worth deeper stock than the niche fruits. The ice broadens it further, giving both the fruit and the mint buyer a reason to reach for it.
For a shop this is the fruit to carry with confidence. Watermelon rarely sits, and iced watermelon pulls from more than one camp, so it turns as fast as anything on a 77 counter short of the pure mints. Lead the fruit end of the shelf with this one and let the rest fill in behind.
Ten cans to a sleeve is the 77 reorder unit, and Watermelon Ice earns real depth. Divide the sleeve cost by ten for the per-can figure against your pouch shelf price. As the reliable top-seller of the fruit end, it justifies stocking closer to the mints than to the niche flavours, so order it to that rhythm. The wider 77 range is on the 77 pouches page, and the pouch cluster on nicotine pouches wholesale.
Watermelon Ice is the crowd-pleaser: sweet, familiar and iced, at mid strength, which makes it accessible to the everyday pouch buyer and a safe first fruit for a newer one. Where a plain fruit like Forest Fruits is a support pick, watermelon is the fruit most shops can lead on. It lives on the nicotine pouches shelf with the rest of the range.
Almost any counter carrying 77 should stock Watermelon Ice, since it is the fruit least likely to sit. A shop with no 77 footfall gains less, as with any single flavour. Lead the fruit end with it, keep a plain berry and a mint behind, and let the reorder show how deep the watermelon runs. The pouch range across brands is on nicotine pouches wholesale.
| Format | Tobacco-free nicotine pouch |
|---|---|
| Trade box | Sleeve of 10 cans |
| Flavour | Watermelon Ice |
| Profile | Sweet watermelon with a menthol chill, a crossover |
| Position | Mid-market lead fruit, deeper stock |
| Brand | 77 |
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
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