77 - Raspberry Ice

Pair this can with Ice Mint and the range covers both entry temperaments: mint-first and fruit-first, each with a Low rung and a Medium above it. That symmetry is rare and worth exploiting at the counter, because the newcomer who refuses mint is usually offered nothing and walks. Ex-vapers especially map straight onto iced berry, the profile half of them were already buying in another format. The whole 77 range is built for exactly this kind of low-risk recommending, priced so a failed trial costs nobody much.

Once settled, the raspberry customer behaves like any fruit regular: steady, mildly seasonal, and open to the sideways step onto the range's straight fruit cans like Grape Ice when they fancy a change without a price jump.

Hold the 5.2mg wherever new customers appear, and add the 10.4mg as soon as the low can proves itself, since the graduation is dependable. The one honest caveat is competition: at Medium strength this can fights the entire mainstream fruit wall on the pouch shelf, so its edge is the ticket price and the Low rung rather than the flavour, which the big brands do equally well. Category-wide context sits under nicotine pouches wholesale.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.