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77 - Raspberry Ice 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Raspberry Ice

by 77 Nic Pouches

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Iced raspberry at 5.2mg or 10.4mg, the mint-free way into pouches. Sleeves of ten cans at trade prices.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Strength: 10.4mg · 3-dots

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The front door for people who cannot stand mint

77 Raspberry Ice is the recruitment can for the other half of the population: an iced berry at 5.2mg Low or 10.4mg Medium, sleeves of ten cans with around 20 pouches each. Most fixtures onboard newcomers through mint by default, and lose everyone who winces at the word.

A gentle fruit fixes that quietly. Raspberry at 5.2mg asks nothing of a first-timer except that they like raspberries.

  • A genuine Low-strength fruit, scarce on any pouch fixture
  • Iced raspberry that reads familiar to every ex-vaper
  • Two rungs under one name for the graduation that follows
  • Challenger pricing keeps the trial can cheap to recommend
On this page

Onboarding the mint-averse customer

Pair this can with Ice Mint and the range covers both entry temperaments: mint-first and fruit-first, each with a Low rung and a Medium above it. That symmetry is rare and worth exploiting at the counter, because the newcomer who refuses mint is usually offered nothing and walks. Ex-vapers especially map straight onto iced berry, the profile half of them were already buying in another format. The whole 77 range is built for exactly this kind of low-risk recommending, priced so a failed trial costs nobody much.

Once settled, the raspberry customer behaves like any fruit regular: steady, mildly seasonal, and open to the sideways step onto the range's straight fruit cans like Grape Ice when they fancy a change without a price jump.

Fit, and the age rule

Hold the 5.2mg wherever new customers appear, and add the 10.4mg as soon as the low can proves itself, since the graduation is dependable. The one honest caveat is competition: at Medium strength this can fights the entire mainstream fruit wall on the pouch shelf, so its edge is the ticket price and the Low rung rather than the flavour, which the big brands do equally well. Category-wide context sits under nicotine pouches wholesale.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.

Specifications

FormatNicotine pouches, ~20 per can
Trade sleeve10 cans, one strength per sleeve
Strengths5.2mg (Low) or 10.4mg (Medium)
FlavourRaspberry under ice
ContentsTobacco-free, food-grade fibre and nicotine
Age of sale18+, statutory from 29 Oct 2026

Frequently asked questions

How is 77 Raspberry Ice sold at wholesale?
By the sleeve of ten cans, one strength per sleeve, at 5.2mg or 10.4mg. Around 20 pouches per can, at trade prices with no minimum order.
Why stock a low-strength fruit when mint entry cans exist?
Because a meaningful share of newcomers refuse mint outright, and most fixtures have nothing else gentle to offer them. A 5.2mg fruit converts the customer the mint can turns away.
Who is the natural customer for this can?
First-timers who dislike mint, and ex-vapers who already know iced berry from their previous format. Both settle quickly and graduate to the 10.4mg on their own schedule.
What is this can's weakness?
The Medium rung fights every big-brand fruit can on the shelf and wins mainly on price. Its unanswerable advantage is the Low rung, so lead with that and let the 10.4mg catch the graduates.