77 - Salted Caramel

Ten cans to a sleeve is the 77 reorder unit, and a dessert flavour is the last to buy in depth. Divide the sleeve cost by ten for the per-can figure against your pouch shelf price, and treat Salted Caramel as a light-stock experiment rather than a core line. It either finds its niche and reorders, or it sits. The wider 77 range is on the 77 pouches page, and the pouch cluster on nicotine pouches wholesale.

Salted Caramel sits outside the mint-and-fruit shelf entirely, which is its appeal and its limit: a specific sweet-tooth buyer loves it, most pouch users never reach for it. At its mid strength it is an accessible dessert rather than a heavy one, so a curious mainstream pouch user can try it without a jolt. It lives on the nicotine pouches shelf with the rest of the range.

A 77 counter with the mints and fruits stocked can add a dessert like Salted Caramel to round the range, once the core flavours are covered. A shop with limited pouch shelf should skip it and concentrate on the sellers. Stock it thin, widen only if it moves, and lead the 77 shelf with the fruits and crossovers. The pouch range across brands is on nicotine pouches wholesale.