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77 - Cola Ice 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Cola Ice

by 77 Nic Pouches

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Crisp cold cola at a single 10.4mg, sold by the sleeve of ten cans, the refreshing 77 cola.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The cold cola in 77's trio

77 Cola Ice is the crisp, cold treatment of the brand's cola, sold by the sleeve of ten cans at a single 10.4mg. A cooling note turns a familiar cola into something lively and refreshing, the version to reach for when the creamy or fruity ones feel too heavy. It sits in the value tier of the 77 range, priced under the premium pouch names.

Unlike the other two colas, this one comes at a single strength, which keeps stocking it simple: one sleeve, one facing, no ladder to manage.

  • Crisp, cold cola, the refreshing treatment
  • Single 10.4mg strength, one sleeve to stock
  • Value-tier pricing under the premium names
  • The cold one of 77's three colas
On this page

When the cold cola is the right one

Between 77's three colas, this is the refresher. Where 77 Cola & Vanilla is creamy and 77 Cola & Cherry is fruity, Cola Ice keeps the cola clean and adds a chill, which suits the customer who wants a cola that wakes up the palate rather than comforts it. It also pairs naturally with a mint-leaning fixture, sitting between the sweet flavours and the menthols. Pick it as your cola if your trade leans cold and crisp. Category planning is on nicotine pouches wholesale.

One strength, and who it fits

At 10.4mg only, Cola Ice is aimed squarely at the settled medium buyer rather than the light or the strong. That single rung is a feature for a value brand: it is the everyday strength most pouch users sit at, and holding one sleeve rather than a ladder keeps the shelf lean. A customer wanting a lighter cola is better on the two-strength vanilla or cherry, which carry a 5.2mg option. It browses on the nicotine pouches wall.

Which counters should stock it

A shop with cola demand and a customer base that likes its flavours cold and crisp should carry Cola Ice as its cola of choice. A counter whose cola buyers prefer sweet or creamy is better with the vanilla, and one with no cola trade needs none of the three. Sold age-verified to over-18s only, and never up-sold on strength.

Specifications

FormatTobacco-free nicotine pouches
Trade unitSleeve of 10 cans, 10.4mg
Strength10.4mg (Medium)
FlavourCola Ice (crisp cold cola)
Brand77
TierValue

Frequently asked questions

How is 77 Cola Ice sold at wholesale?
By the sleeve of ten cans at 10.4mg, with no minimum order. It is a single-strength line, which keeps stocking it to one facing.
How is Cola Ice different from the other 77 colas?
The chill. Cola Ice is crisp and cold, where Cola & Vanilla is creamy and Cola & Cherry is fruity. Same base, three treatments.
Why only one strength?
It comes at 10.4mg alone, the everyday medium band. A customer wanting a lighter cola is better on the vanilla or cherry, which carry a 5.2mg option.
Which cola should I stock?
The treatment your customers prefer. Cola Ice for cold and crisp, vanilla for creamy, cherry for fruity. They compete, so one usually does.
Are 77 pouches age-restricted?
Yes. Nicotine pouches are sold age-verified to over-18s only, the same as the rest of the pouch wall.

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