77 - Ice Mint

First pouches make or break the habit, and most fixtures bungle the moment by having nothing genuinely gentle to offer; a newcomer handed 10mg plus rarely returns for a second can. Ice Mint at 5.2mg is the fix, cheap enough through the 77 range that recommending it carries no margin pain, and its 10.4mg twin catches the same customer three weeks later when the low can stops registering. One name, two rungs, a habit built entirely inside your shop.

Against the premium entry mints, the big-brand ladders covered on our Zyn wholesale page among them, the argument is the ticket price; against its own sibling Fresh Mint, the split is frost and strength range, cooled-with-a-Low here, uncooled Medium there.

Every counter that ever recruits a new pouch user should hold the 5.2mg roll, which in practice means every counter; the mainstream pouch shelf has no more useful can. The 10.4mg joins wherever the low can sells, since its buyers graduate on a schedule you can nearly set a calendar by. The only shops that can skip Ice Mint entirely are strong-specialist counters whose whole trade shops the extra-strong shelf mapped under nicotine pouches wholesale, and even they will turn away beginners for lack of it.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.