77 - Ice Mint
No reviews yet — be the firstCooled mint at 5.2mg or 10.4mg, the 77 range's honest entry can. Sleeves of ten at trade prices.
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Strength: 10.4mg · 3-dots
Quantity:
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
The can to hand a genuine beginner
77 Ice Mint answers the question every counter hears weekly, which one should I start with, without a wince: a cooled mint in sleeves of ten cans, around 20 pouches each, at 5.2mg Low or 10.4mg Medium. The low can is among the gentlest starts this catalogue offers.
Two strengths under one name means the beginner who settles never has to change cans, only numbers. That continuity is worth more than it looks.
- One of the gentlest strengths on the whole pouch fixture at 5.2mg
- A built-in second rung at 10.4mg keeps the customer on one can
- Cooled mint, the profile most first-timers actually picture
- Challenger pricing takes the risk out of recommending it
On this page
Why the entry can decides the whole customer
First pouches make or break the habit, and most fixtures bungle the moment by having nothing genuinely gentle to offer; a newcomer handed 10mg plus rarely returns for a second can. Ice Mint at 5.2mg is the fix, cheap enough through the 77 range that recommending it carries no margin pain, and its 10.4mg twin catches the same customer three weeks later when the low can stops registering. One name, two rungs, a habit built entirely inside your shop.
Against the premium entry mints, the big-brand ladders covered on our Zyn wholesale page among them, the argument is the ticket price; against its own sibling Fresh Mint, the split is frost and strength range, cooled-with-a-Low here, uncooled Medium there.
Fit, and the age rule
Every counter that ever recruits a new pouch user should hold the 5.2mg roll, which in practice means every counter; the mainstream pouch shelf has no more useful can. The 10.4mg joins wherever the low can sells, since its buyers graduate on a schedule you can nearly set a calendar by. The only shops that can skip Ice Mint entirely are strong-specialist counters whose whole trade shops the extra-strong shelf mapped under nicotine pouches wholesale, and even they will turn away beginners for lack of it.
Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.
Specifications
| Format | Nicotine pouches, ~20 per can |
|---|---|
| Trade sleeve | 10 cans, one strength per sleeve |
| Strengths | 5.2mg (Low) or 10.4mg (Medium) |
| Flavour | Mint under light ice |
| Contents | Tobacco-free, food-grade fibre and nicotine |
| Age of sale | 18+, statutory from 29 Oct 2026 |
Frequently asked questions
How is 77 Ice Mint sold at wholesale?
Is 5.2mg really suitable for first-time users?
Which strength should a shop order first?
How does Ice Mint differ from 77 Fresh Mint?
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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