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77 - VB Edition Mini Extra Strong - Artic Berry 20mg · 5-dots — buy online at Best UK Wholesaler

77 - VB Edition Mini Extra Strong - Artic Berry

by 77 Nic Pouches

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Iced berry at 20mg in mini format, the flavoured half of 77's strong pair. Sleeves of ten.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
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Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The flavoured half of the value strong pair

The strong end of the 77 range is a pair of minis at 20mg, and they divide the work neatly: Ghost Original takes the plain-palate purist, and this can, VB Edition Artic Berry, takes everyone at that strength who still wants taste. A cooled berry, mini format, sleeve of ten cans, one strength. The catalogue spells it Artic; customers just say berry.

Because the two cans chase different palates, this is that rare thing on a small facing: a second can that adds customers instead of splitting them.

  • Cooled berry at 20mg, strength with an actual flavour
  • Mini format, like the rest of 77's strong end
  • Pairs with Ghost Original Mini without splitting a buyer
  • Value pricing under the branded strong shelf
On this page

Why the strong pair stocks together

Most same-strength neighbours cannibalise, but plain and berry at 20mg recruit from opposite camps: one from ex-snus purists and price-led strength buyers, the other from flavour customers trading up who find 16.5mg brands short of the mark but have no appetite for the 30mg tier. Two sleeves cover the whole value-strong slot, and neither steals the other's reorder. For counters weighing this pair against the branded shelf, the calculus is simple: names sell Killa, numbers sell these.

The right till for it

Stock it where strong requests come with a flavour preference attached and price sensitivity is real. Skip it where strong trade is brand-loyal, and skip the whole 20mg tier where nobody has yet asked past the mainstream cans; that demand builds itself or does not, as the wider map on the snus wholesale guide shows. Mainstream fixture-building starts from the nicotine pouches wholesale guide instead, and everything we carry browses under nicotine pouches, age-verified trade only.

Specifications

FormatTobacco-free nicotine pouches, mini size
Trade unitSleeve of 10 cans, single strength
Strength20mg per pouch
FlavourCooled berry
Brand77 Nic Pouches, VB Edition

Frequently asked questions

How is 77 VB Edition Artic Berry sold at wholesale?
By the sleeve of ten cans at a single 20mg strength. One order line covers it.
What is the VB Edition?
The two-flavour extra-strong sub-line of the 77 range, sold in mini format at 20mg. We carry this berry and its sibling flavour.
Does it clash with Ghost Original Mini at the same strength?
No, and that is the point of the pair. Plain serves purists, berry serves flavour-led strength buyers, and the two recruit from different camps rather than splitting one.
Where does 20mg sit against the strong brands?
A rung above the 16.5mg names and below the 30mg tier. For a price-led customer trading up on strength, it is often the honest next step.
Which counters should pass on it?
Brand-led strong shelves, where a value label will not convert, and any counter whose trade has not yet asked past mainstream strengths. Sleeves at 20mg only pay where the demand already exists.

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