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77 - Apple Mint 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Apple Mint

by 77 Nic Pouches

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Apple mint at a proper 10.4mg from the 77 range, sold by the sleeve of ten cans.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

Same flavour name, different job

Apple mint exists twice on our pouch wall, and the two cans do completely different jobs. ZYN's version serves the light end at 3mg and 6mg; 77 Apple Mint takes the identical flavour idea and gives it a working 10.4mg, sold by the sleeve of ten cans in one strength. Same words on the label, different customer at the till.

Within the 77 range itself, this is the sensible door. The brand trades on curiosities; apple mint is the can that needs no explaining.

  • Crisp apple over mint at a genuine mid strength
  • The safest flavour in the 77 range, and its natural entry can
  • Answers the customer who finds light apple mints toothless
  • Single strength, one order line, sleeves of ten
On this page

When the 77 can beats the famous one

The customer who asks for apple mint and then complains it did nothing was buying strength, not flavour, and the light premium cans cannot fix that for them. This sleeve can: 10.4mg sits squarely in the mainstream band, enough for a regular pouch user, still short of the strong shelf. It also lands as the value play, since 77 undercuts the premium names can for can. Where the till hears both requests, run the pair: light apple mint for the cautious, this for everyone else.

The door into a strange range

Most of 77's catalogue is deliberately odd, tea flavours like Black Tea among them, and odd sells slowly until the brand has credibility at your counter. Start the facing here. A familiar flavour at a fair strength gives the range its first regulars, and those regulars are the only people who will ever try the curiosities. Counters ranging their first pouches at all should begin with the fixture logic on the nicotine pouches wholesale guide; the whole wall browses under nicotine pouches.

Specifications

FormatTobacco-free nicotine pouches
Trade unitSleeve of 10 cans, single strength
Strength10.4mg per pouch
FlavourApple over mint
Brand77 Nic Pouches

Frequently asked questions

How is 77 Apple Mint sold at wholesale?
By the sleeve of ten cans in a single 10.4mg strength. One order line covers the flavour.
How does it differ from ZYN Apple Mint?
Strength and price tier. The Zyn can runs 3mg and 6mg for light users; this runs 10.4mg for the mainstream band at a value price. Same flavour vocabulary, different buyer.
Why is 10.4mg such an odd number?
It is simply how 77 specifies its standard cans, and customers read it as a regular mid strength. What matters at the till is the band: stronger than the light brands, gentler than the 16.5mg shelf.
Is this the right first can from the 77 range?
Yes. The range leans on unusual flavours that sell slowly without brand trust, and a familiar apple mint is what builds that trust. Open here, add the curiosities once it reorders.
When is this sleeve the wrong buy?
Where your pouch trade is premium-led and light, or already strength-led past 16.5mg. In the first case the Zyn can serves better; in the second, no mid-band fruit will get a look.

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