77 - Black Tea
No reviews yet — be the firstA genuinely tea-flavoured pouch at 10.4mg from the 77 range, sold by the sleeve of ten cans at trade prices.
£21.181 sleeve · 10 cans · inc VAT
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Quantity:
Free delivery over £40
Same-day dispatch
TPD compliant
Trade support
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
A tea-flavoured pouch, and why that sells
77 Black Tea does something almost nothing else on the pouch shelf attempts: it tastes of tea. Brewed, slightly tannic, unsweetened tea, at a sessionable 10.4mg per pouch, sold by the sleeve of ten cans with around 20 pouches to a can.
Novelty flavours usually die in this category. This one survives because tea is an adult taste with an audience mint never reaches, and because the strength suits all-day use.
- One of the only tea flavours in the UK pouch market
- A sessionable 10.4mg in the everyday middle band
- The 77 range's conversation-starter can
- Adult flavour profile for the mint-averse customer
On this page
Sleeve economics for an oddball that works
One sleeve is the right opening depth, same as any specialist can, but expect a different pattern from most novelties: Black Tea converts triers into regulars at an unusually high rate, because the customer who wants it has usually been searching for exactly this. It anchors the 77 range as the brand's identity can, with the fruit lines like Grape Ice doing the conventional volume behind it.
At 10.4mg it slots into the everyday middle band of the pouch fixture, beside the mainstream mints rather than the strong shelf, and its buyers skew older and habitual: office workers, drivers, the all-day pouch crowd.
Who reaches for tea, and who never will
The mint-averse adult is the target: the customer who finds every menthol can clinical and every fruit can juvenile, and who buys this one weekly once discovered. Younger fruit-led trade will ignore it completely, so counters serving mostly that crowd should spend the facing on another wholesale pouch line instead. Age rules as ever: 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.
Specifications
| Format | Nicotine pouches, ~20 per can |
|---|---|
| Trade sleeve | 10 cans |
| Strength | 10.4mg per pouch (medium) |
| Flavour | Black tea |
| Contents | Tobacco-free, food-grade fibre and nicotine |
| Age of sale | 18+, statutory from 29 Oct 2026 |
Frequently asked questions
How is 77 Black Tea sold at wholesale?
By the sleeve of ten cans at trade prices, around 20 pouches per can, all at 10.4mg. One sleeve opens the facing; its repeat rate decides depth from there.
Does a tea-flavoured pouch actually sell?
To a specific customer, reliably. It converts the mint-averse adult that the rest of the shelf misses, and those buyers become weekly regulars at a rate most novelty flavours never manage.
How strong is 10.4mg?
The everyday middle band, comparable to mainstream 10mg cans from the big brands. It is an all-day strength, which suits the habitual, older customer this flavour attracts.
Who should skip this can?
Counters whose pouch trade is young and fruit-led; the facing will sit. It earns space where the customer base includes older, settled pouch users looking for something that does not taste of sweets.
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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