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77 - Black Tea 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Black Tea

by 77 Nic Pouches

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A genuinely tea-flavoured pouch at 10.4mg from the 77 range, sold by the sleeve of ten cans at trade prices.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

A tea-flavoured pouch, and why that sells

77 Black Tea does something almost nothing else on the pouch shelf attempts: it tastes of tea. Brewed, slightly tannic, unsweetened tea, at a sessionable 10.4mg per pouch, sold by the sleeve of ten cans with around 20 pouches to a can.

Novelty flavours usually die in this category. This one survives because tea is an adult taste with an audience mint never reaches, and because the strength suits all-day use.

  • One of the only tea flavours in the UK pouch market
  • A sessionable 10.4mg in the everyday middle band
  • The 77 range's conversation-starter can
  • Adult flavour profile for the mint-averse customer
On this page

Sleeve economics for an oddball that works

One sleeve is the right opening depth, same as any specialist can, but expect a different pattern from most novelties: Black Tea converts triers into regulars at an unusually high rate, because the customer who wants it has usually been searching for exactly this. It anchors the 77 range as the brand's identity can, with the fruit lines like Grape Ice doing the conventional volume behind it.

At 10.4mg it slots into the everyday middle band of the pouch fixture, beside the mainstream mints rather than the strong shelf, and its buyers skew older and habitual: office workers, drivers, the all-day pouch crowd.

Who reaches for tea, and who never will

The mint-averse adult is the target: the customer who finds every menthol can clinical and every fruit can juvenile, and who buys this one weekly once discovered. Younger fruit-led trade will ignore it completely, so counters serving mostly that crowd should spend the facing on another wholesale pouch line instead. Age rules as ever: 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.

Specifications

FormatNicotine pouches, ~20 per can
Trade sleeve10 cans
Strength10.4mg per pouch (medium)
FlavourBlack tea
ContentsTobacco-free, food-grade fibre and nicotine
Age of sale18+, statutory from 29 Oct 2026

Frequently asked questions

How is 77 Black Tea sold at wholesale?
By the sleeve of ten cans at trade prices, around 20 pouches per can, all at 10.4mg. One sleeve opens the facing; its repeat rate decides depth from there.
Does a tea-flavoured pouch actually sell?
To a specific customer, reliably. It converts the mint-averse adult that the rest of the shelf misses, and those buyers become weekly regulars at a rate most novelty flavours never manage.
How strong is 10.4mg?
The everyday middle band, comparable to mainstream 10mg cans from the big brands. It is an all-day strength, which suits the habitual, older customer this flavour attracts.
Who should skip this can?
Counters whose pouch trade is young and fruit-led; the facing will sit. It earns space where the customer base includes older, settled pouch users looking for something that does not taste of sweets.

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