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77 - Grape Ice 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Grape Ice

by 77 Nic Pouches

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The 77 range's fruit banker at 10.4mg, sold by the sleeve of ten cans at trade prices.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

The conventional can in an unconventional range

77 Grape Ice is the range's banker: a cooled grape pouch at 10.4mg, sold by the sleeve of ten cans with around 20 pouches each. While the brand's tea and coffee cans do the talking, this is the can that does the selling, a conventional flavour at a conventional strength with challenger pricing.

Grape ice at medium strength is a different product from the 50mg versions elsewhere on the shelf, and a different customer: this one belongs beside the mainstream cans, not the strong section.

  • The 77 range's straightforward fruit volume can
  • Grape ice at everyday strength, not the strong shelf
  • The sensible first sleeve when auditioning the brand
  • Challenger pricing against the mainstream fruit cans
On this page

Sleeve economics for the brand's volume can

Auditioning the 77 range starts here: one sleeve of Grape Ice reads whether your postcode will take a challenger brand at all, and the character cans like Black Tea follow once it proves out. Its price position does the work a marketing budget would elsewhere, undercutting the mainstream fruit cans for the customer who shops the shelf edge.

Strength-wise it lives at 10.4mg in the everyday middle band of the pouch fixture, so range it with the Velo and ZYN fruit cans it actually competes against, never with the strong grapes it merely resembles.

Who buys challenger grape

The price-aware fruit-pouch customer, and the curious regular whose usual can crept up in price. It converts poorly where brand recognition drives every sale, so forecourts and counters serving grab-and-go trade should keep their facings with the mainstream brands and leave this to shops whose customers browse. Age rules as standard: 18-plus, Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.

Specifications

FormatNicotine pouches, ~20 per can
Trade sleeve10 cans
Strength10.4mg per pouch (medium)
FlavourCooled grape
ContentsTobacco-free, food-grade fibre and nicotine
Age of sale18+, statutory from 29 Oct 2026

Frequently asked questions

How is 77 Grape Ice sold at wholesale?
By the sleeve of ten cans at trade prices, around 20 pouches per can, all at 10.4mg. One sleeve is the standard audition for a challenger brand.
Is this the same as the strong grape ice pouches?
Same flavour direction, different market. At 10.4mg it competes with mainstream fruit cans; the 50mg grape pouches on the strong shelf serve an entirely different customer. Shelve it accordingly.
Which 77 can should a shop stock first?
This one. Grape Ice tests whether your customers will try a challenger label at all, and the range's distinctive tea and coffee cans earn their facings after it proves the brand.
Who should not stock 77 Grape Ice?
Counters where customers ask for brands by name and browse nothing. Challenger pricing only works on a shelf that gets read, and grab-and-go trade never reads it.

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