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77 - Blueberry Ice 10.4mg · 3-dots — buy online at Best UK Wholesaler

77 - Blueberry Ice

by 77 Nic Pouches

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77 Blueberry Ice 4mg tobacco-free pouches, sold by the sleeve of ten cans at trade prices.

£21.181 sleeve · 10 cans · inc VAT

Per unit

£2.12

Per sleeve

10

Min order

1 sleeve

Quantity:

Free delivery over £150 ex VAT
Same-day dispatch
TPD compliant
Trade support

Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026

What a sleeve of 77 Blueberry Ice does for a shop

77 Blueberry Ice is about as gentle as a nicotine pouch gets. At 4mg it sits well below the 10mg and 15mg brands, let alone the extra-strong end, which makes it a genuine first pouch, the one you hand a true beginner or a light user who finds most pouches too strong. The flavour is an easy sweet blueberry over ice, and it trades by the sleeve of ten cans. For a shop, 77 is the brand that covers the customer everyone else’s range is too strong for.

That low strength is a real gap-filler. Below the mid-strength Clew and Fumi lines, 77 catches the nervous first-timer, the occasional user and the smoker who has never tried a pouch, and Blueberry Ice is a soft, sweet way in. It is not for the established pouch user, who will find 4mg does nothing, and it is not for anyone chasing a hit; those customers want the mid or strong brands. Range 77 where your trade includes beginners and light users, and it earns its place; on a hardcore counter it will sit.

  • About as gentle as a pouch gets, at 4mg
  • A genuine first pouch for the beginner or light user
  • Sleeve of ten cans for trade, tobacco-free
  • The on-ramp brand below the mid-strength lines
On this page

How the sleeve of 10 works

77 trades by the sleeve of ten cans, and Blueberry Ice is one flavour in an unusually wide 77 range that runs from mints to colas and salted caramel. As an entry brand it sells on approachability, so lead with the sweet, easy flavours like this and the mints, which land with a cautious customer. Roll pricing and mixed-brand ordering sit on the nicotine pouches wholesale page, and the full 77 range on the 77 pouches page.

Margin is the steady pouch kind, and because 77 reaches customers the stronger brands cannot, it widens the pouch shelf’s audience rather than competing for the same buyer, which is the point of ranging it.

Who 77 Blueberry Ice suits

This is for the beginner, the light user and the smoker trying a pouch for the first time, the customer who wants a gentle strength and a sweet, unthreatening flavour. It suits the cautious buyer that mid and strong brands scare off. It does not suit an established pouch user, who will not feel 4mg, and it is not for the hit-chaser. Range it as the on-ramp to the pouch category, not the destination.

Where it sits in the 77 range

Blueberry Ice is one of a broad 77 lineup, with a mint like 77 Fresh Mint covering the customer who wants cool over sweet. Range a spread of the easy flavours for the cautious crowd, keep them with the rest of your nicotine pouches as the gentle end of the shelf, and browse the full 77 range on the brand page. Age verification applies to trade buyers as standard.

Specifications

FormatTobacco-free nicotine pouch, mini
Trade unitSleeve of 10 cans
Strength4mg per pouch
FlavourBlueberry and ice
Brand77
Age restriction18+, age-verified trade

Frequently asked questions

How strong is 77 Blueberry Ice?
4mg per pouch, a gentle entry-level strength well below the 10mg and 15mg brands. It is a genuine first pouch, aimed at beginners and light users rather than established or hardcore buyers.
How many cans are in a sleeve of 77 Blueberry Ice?
Ten. 77 trades by the sleeve of ten cans. As an entry brand it sells on approachability, so lead with the sweet, easy flavours.
Who should a shop sell 77 to?
The beginner, the light user and the smoker trying a pouch for the first time. It fills the gap below the mid-strength brands. An established pouch user will not feel 4mg, so 77 is the wrong shelf for them.
Why stock a 4mg pouch at all?
Because it reaches customers the stronger brands cannot: the cautious first-timer. A gentle pouch is the on-ramp to the whole category, widening your pouch shelf’s audience rather than competing for the same buyer.
Are 77 pouches tobacco-free?
Yes. 77 pouches are tobacco-free, using nicotine in a plant-fibre pouch. Age verification applies at trade, as with all nicotine products.

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