77 - Fresh Mint
No reviews yet — be the firstThe 77 range's everyday mint at 10.4mg, priced to challenge the big names. Sleeves of ten cans.
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Quantity:
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
A mint that competes on the till receipt
77 Fresh Mint is the challenger brand doing the obvious thing well: a clean mint pouch at 10.4mg, sleeves of ten cans with around 20 pouches each, aimed squarely at the everyday mint customer who currently pays big-brand prices for the same daily habit.
The 77 range earns attention with tea, rosemary and salted caramel cans. It earns rent with this one.
- Clean, uncooled mint at the everyday 10.4mg strength
- Challenger pricing against the forecourt mint giants
- The volume can of the 77 fixture once the novelty cans draw the eye
- Sleeves of ten cans, single strength, simple reorder
On this page
Taking the fight to the big mint brands
Every pouch fixture already has a mint hierarchy, usually with Velo's ladder at the top of it, and a challenger mint wins customers one price comparison at a time. The pitch to a shopkeeper is margin and the pitch to their customer is parity: same everyday strength, same clean profile, friendlier ticket. Where the 77 range gets its trial sleeve, this can and the fruit banker should be in it, because novelty cans open wallets once but mints open them weekly.
Mind the sibling split before ordering. 77 Ice Mint is the cooled version and carries a 5.2mg option for the gentle end; Fresh Mint runs uncooled at 10.4mg only. Stock Fresh for flavour-led mint drinkers, Ice for the frost crowd and beginners, and both where the fixture can afford two facings.
Fit, and the age rule
This can suits price-sensitive counters and independent shops building a pouch offer that does not depend on premium branding. It struggles only where customers buy the name on the can rather than the contents, forecourt trade especially, and those fixtures should let the big brands keep the slot. Entry-level and mainstream context lives across our nicotine pouches shelf, with the whole category mapped under nicotine pouches wholesale.
Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.
Specifications
| Format | Nicotine pouches, ~20 per can |
|---|---|
| Trade sleeve | 10 cans, one flavour |
| Strength | 10.4mg per pouch (medium) |
| Flavour | Clean mint, no added cooling |
| Contents | Tobacco-free, food-grade fibre and nicotine |
| Age of sale | 18+, statutory from 29 Oct 2026 |
Frequently asked questions
How is 77 Fresh Mint sold at wholesale?
Fresh Mint or Ice Mint: which 77 mint should a shop stock?
How does a challenger mint win shelf space from the big brands?
Is 10.4mg suitable for a first-time pouch user?
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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