77 - Ghost Mini Cola Ice

Two customers meet at this can. The first is the settled strong-pouch user who wants discretion, office workers and tradespeople who dislike the visible bulge of a full-size pouch; a mini sits invisibly and the 20mg keeps it worth their while. The second is the flavour-led strong user tired of mint, for whom cola at strength is nearly unserved: the closest rival in this catalogue is Killa's cola on a full-size pouch. Between discretion and flavour, the can holds a niche with genuinely little competition.

On the fixture it is the strong outpost of the 77 range, two rungs above the everyday cans like Fresh Mint at 10.4mg. Rack the Ghost Minis together as their own mini shelf rather than mixing them into the mainstream cans, because the format difference is the selling point and jumbled racking hides it.

Do not expect it to convert the hardened extra-strong crowd, who shop by milligrams and settle in the 30s and 50s on the specialist shelf mapped across our snus wholesale landing. And at 20mg it is emphatically not newcomer stock; entry strengths live down the mainstream end of the wider nicotine pouches wholesale range. The can's natural home is the counter that already sells 77 well and keeps meeting customers who ask for something stronger without leaving the brand.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.