77 - Ghost Mini Mango

Ten cans to a sleeve is the 77 reorder unit, and the Ghost Mini turns for the slim-format crowd rather than the whole pouch counter. Divide the sleeve cost by ten for the per-can figure against your pouch shelf price. Mango is a mid-depth flavour within the mini line, so stock it to the tropical-fruit share of that demand. The wider 77 range is on the 77 pouches page, and the pouch cluster on nicotine pouches wholesale.

The Ghost Mini format is the point of difference: a smaller, more discreet pouch for the user who finds a full-size can too much in the mouth. That makes the line a distinct shelf within 77, not a flavour variant of the standard range. Mango sits as the tropical option, a sweet fruit for the mini-format crowd. It lives on the nicotine pouches shelf, faced with the other minis like Ghost Original.

A counter with slim-pouch demand should carry the Ghost Mini line, and Mango is a good tropical pick within it. A shop whose pouch trade is all full-size cans gains less, since the mini appeals to a specific format preference. Stock the Ghost Mini flavours together so the slim-pouch customer finds them, and match the depth to that demand. The standard 77 fruits like Blackcurrant Ice cover the full-size crowd.