77 - Melon & Mint

The volume will never rival the 10mg cans, and it does not need to: this can's job is completing the ladder so no customer leaves unserved. The cautious first-timer, the light social user, the customer stepping down gradually, all currently walk out of most shops empty-handed. One sleeve covers all three, with the 77 range around it and Grape Ice doing the brand's conventional volume.

It also gives staff an honest answer to the commonest nervous question at the counter. Recommending a 10mg can to someone visibly unsure is how first purchases become last purchases; the full ladder logic lives on our nicotine pouches wholesale guide.

Newcomers, light users and step-downers, exclusively. A settled pouch user will find it pointless and say so, which is fine, because the can was never for them. Counters with zero newcomer trade, strong-shelf specialists mostly, can skip it without guilt and keep the facing for the mainstream cans. Age rules are unchanged by strength: 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.