77 - Peach Mint

A four-facing pouch fixture cannot afford single-purpose cans, and hybrids earn their keep by being two answers at once. Peach Mint covers the mint drinker drifting fruitward and the fruit buyer who finds straight fruit sickly by mid-afternoon, which in practice makes it the third can on a tight 77 fixture after the mint pair led by Ice Mint. Of the range's three hybrids, it takes the slot for most counters: apple runs crisper but narrower, and Melon & Mint exists only at the gentle 5.2mg, which makes it entry stock rather than an everyday facing.

The one thing a hybrid never does is excite the purist. Committed fruit buyers and committed mint buyers both read it as a compromise, because it is one, so rack it as the variety can beside the bankers rather than instead of them.

Best for small counters, kiosks and any fixture where every facing must earn double duty, and least useful in large pouch walls that can afford a dedicated fruit section from the wider nicotine pouches range. At 10.4mg it suits transitioning smokers and settled users rather than raw beginners, who start on the range's 5.2mg cans; the full market structure lives under nicotine pouches wholesale.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.