77 - Strawberry
No reviews yet — be the firstStraight strawberry with no cooling at 10.4mg, a rarity on an iced-everything shelf. Sleeves of ten cans.
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Quantity:
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
The fruit can with the ice left out on purpose
77 Strawberry does something quietly contrarian: it sells a fruit pouch at 10.4mg with no ice, no menthol shadow, no cooling at all, in sleeves of ten cans with around 20 pouches each. Scan any pouch fixture and count the cans without frost; you will not need a second hand.
That scarcity is the pitch. A consistent minority of customers dislike cooling agents in everything, and they are almost never catered for.
- Uniced straight strawberry, scarce on a shelf where everything shivers
- Serves the real minority who dislike cooling agents outright
- The most universally liked fruit name in retail, unadorned
- Sleeves of ten cans at the everyday 10.4mg
On this page
Stocking for the anti-cooling customer
The customer who winces at iced flavours usually discovers it through trial and error, buying Raspberry Ice or similar and finding the chill overstays. When they ask for something without the cold, most counters have nothing, and the sale dies there. One sleeve of plain Strawberry fixes the gap for pennies, and once found, that customer is unusually loyal because they know how rare their can is. The 77 range is well suited to holding these low-glamour utility slots, priced as it is.
It also pairs naturally with the range's warmer oddities like the tea cans and Peach Mint, building a small no-frost corner that differentiates the fixture more than another iced berry ever would.
Fit, and the age rule
A worthwhile second-wave can for any counter whose fruit trade is established, and a poor first fruit facing, since iced profiles still outsell warm ones overall on the mainstream pouch shelf. Order it when a customer asks for uniced, or proactively where your trade skews older, as the cooling aversion runs stronger with age. At 10.4mg it serves settled users and transitioning smokers; genuine beginners start on the range's 5.2mg cans, with the whole category mapped under nicotine pouches wholesale.
Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.
Specifications
| Format | Nicotine pouches, ~20 per can |
|---|---|
| Trade sleeve | 10 cans, one flavour |
| Strength | 10.4mg per pouch (medium) |
| Flavour | Ripe strawberry, no cooling agents |
| Contents | Tobacco-free, food-grade fibre and nicotine |
| Age of sale | 18+, statutory from 29 Oct 2026 |
Frequently asked questions
How is 77 Strawberry sold at wholesale?
Why stock an uniced fruit when iced versions outsell it?
Who reaches for plain strawberry?
Is this a good first fruit can for a new fixture?
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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