77 - Strawberry

The customer who winces at iced flavours usually discovers it through trial and error, buying Raspberry Ice or similar and finding the chill overstays. When they ask for something without the cold, most counters have nothing, and the sale dies there. One sleeve of plain Strawberry fixes the gap for pennies, and once found, that customer is unusually loyal because they know how rare their can is. The 77 range is well suited to holding these low-glamour utility slots, priced as it is.

It also pairs naturally with the range's warmer oddities like the tea cans and Peach Mint, building a small no-frost corner that differentiates the fixture more than another iced berry ever would.

A worthwhile second-wave can for any counter whose fruit trade is established, and a poor first fruit facing, since iced profiles still outsell warm ones overall on the mainstream pouch shelf. Order it when a customer asks for uniced, or proactively where your trade skews older, as the cooling aversion runs stronger with age. At 10.4mg it serves settled users and transitioning smokers; genuine beginners start on the range's 5.2mg cans, with the whole category mapped under nicotine pouches wholesale.

Every can sells 18-plus with Challenge 25, statutory from 29 October 2026 under the Tobacco and Vapes Act 2026.