77 - VB Edition Bergamot
No reviews yet — be the firstThe earl-grey-style bergamot from 77s VB Edition, single 10.4mg, sold by the sleeve of ten cans.
Per unit
£2.12
Per sleeve
10
Min order
1 sleeve
Quantity:
Written and stock-checked by the BestUKWholesaler trade desk · Updated July 2026
77's grown-up oddball flavour
77 VB Edition Bergamot is the range's most unusual flavour, an earl-grey-style citrus and floral note at a single 10.4mg, sold by the sleeve of ten cans with around 20 pouches each. Next to the mints and sweet fruits, this is the sophisticate: a tea-adjacent taste for a more mature palate, from the brand's VB Edition sub-line. Value-tier pricing, distinctly un-value flavour.
That distinctiveness is exactly its trade job. It will not outsell a mint, but it gives a shelf a point of interest that a wall of the usual flavours never has.
- Earl-grey-style citrus and floral, a grown-up taste
- Single 10.4mg strength, one sleeve to stock
- The distinctive line that gives a shelf character
- From 77s VB Edition sub-line
On this page
The flavour that gives a shelf character
A pouch fixture stocked only with the predictable mints and fruits reads as generic, and a single distinctive line changes that. Bergamot is that line for a value brand: a considered, grown-up flavour that signals a range with more to it than the obvious. It draws the curious browser and the customer tired of sweet, and it pairs naturally with 77's tea flavours like 77 Black Tea for a small sophisticate corner. Category planning is on nicotine pouches wholesale.
Expect interest, not volume
Bergamot is a niche taste, so stock it as a single facing at 10.4mg and do not order it deep. There is no strength ladder here, unlike the VB Edition berry, which keeps it simple: one sleeve, one job. Its return is character and the occasional loyal buyer, not turnover, and it is worth carrying precisely because so few counters bother. Sold age-verified to over-18s only, Challenge 25 at the till.
Which counters should stock it
A shop that wants its pouch range to look considered rather than generic should carry one facing of bergamot. A counter chasing pure volume on the mainstream flavours can skip it without loss. It browses on the nicotine pouches wall alongside the rest of the 77 range, and it is never up-sold on strength.
Specifications
| Format | Tobacco-free nicotine pouches |
|---|---|
| Trade unit | Sleeve of 10 cans, 10.4mg |
| Pouches per can | Around 20 |
| Strength | 10.4mg (Medium) |
| Flavour | Bergamot (earl-grey citrus) |
| Brand | 77 (VB Edition) |
Frequently asked questions
How is 77 VB Edition Bergamot sold at wholesale?
What does bergamot taste like?
Is it a big seller?
Why stock an oddball flavour at all?
Are 77 pouches age-restricted?
Delivery
| Tracked UK delivery1–2 working days, dispatched same day before 3pm | £5.99 |
|---|---|
| Orders over £150 ex VATfree tracked delivery (launch offer) | Free |
Order before 3pm on a working day and stock leaves the same afternoon on a tracked courier, with the tracking number in your inbox before it arrives. No minimum order: the flat rate covers a single box just as happily as a full re-stock. Everything is TPD-compliant UK stock.
Returns & claims
Check your delivery when it lands. Anything damaged in transit, short-shipped or picked wrong is replaced or credited in full; tell us within 48 hours of delivery and we sort it, return postage on us. Sealed, unopened stock in resaleable condition can come back within 14 days. Because pods, liquids and pouches are hygiene-sealed, opened units can only be returned when faulty.
Full details on our returns & refund policy page.
Customer reviews
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